// “After the idea, there is plenty of time to learn the technology” – James Dyson
We believe great technology should come as standard. Our mission is to understand the mindset of mobile consumer. It’s that insight, our strategic thinking and creative sparkle that deliver real results for our clients. That’s why our mantra is psychology not technology
//MArch 2011: Clear Signals: why mobile will be the key channel for Shopper Marketing
Sponge’s Phil Gault shares his thoughts on consumer targeting revolution
//February 2011: Start taking the Tablets
Chairman Alex Meisl shares his views on iPad possibilities for e-tailers.
//January 2011: Starting the conversation: how Mobile can help drive your Social Media strategy
The Social Media party is in full swing, and it’s getting noisier and more crowded by the day.
//DECEMBER 2010: So what’s in store for 2011?
Sponge’s Alex Meisl ponders the big mobile developments
//OCTOBER 2010: BACK TO THE FUTURE: HOW MOBILE COULD HELP US RE-CONNECT WITH BANKS
Client Services Director Phil gives his thoughts on how to re-personalise banking through mobile
//SEPTEMBER 2010: LOUNGE COMPUTING: THIS IS WHAT THE IPAD IS FOR
The iPad has spawned a new style of computing, and CEO Dan Parker has only just realised.
//August 2010: Hear Dan Parker, CEO of Sponge, on how getting the Value Exchange right can turn mobile marketing into a welcomed service.
Listen to the podcast here (scroll down to the bottom of the page)
// July 2010: Sponge Chairman Alex Meisl answers the top five questions brands ask about mobile...
Things have moved on significantly since two years ago when a senior agency Account Director asked us to explain the difference between a text and an SMS…..
// June 2010: Sponge Client Services Director Phil Gault shares his thoughts...
Consumers are bombarded with so much noise and confusion from so many brands that they often don’t know which way to turn. Phil looks at the role mobile plays in helping retailers to simplify choices.
// May 2010: Sponge CEO Dan Parker shares his thoughts...
Dan looks at how to create the perect iPhone app in a world where for every Carling iPint, there are a huge number of iPhone apps that fail miserably.
