Alex Meisl demonstrated his entrepreneurial bent by selling his first company when he was 24.

After a period of time in the FMCG industry he joined Legion, the UK's leading IVR company. As CEO he helped develop the company into Europe's market leader with operations in 20 countries.

Prior to co-founding Sponge, Alex was responsible for launching an emerging markets telephony business with operations in Latin America, Russia and Africa.