// It’s time to get plugged in
It may well be that Mobile marketing is yet to figure in your plans.
If that’s the case, maybe it's time to think again.
Not only are the strategic benefits of Mobile compelling; in many instances, they’re unique. It offers immediate access to current and prospective customers, regardless of time or place; it delivers an ever-expanding tool kit of relevant functions, spanning both utility and entertainment; and it’s increasingly capable of matching online in terms of content richness.
This potential is underpinned by the facts. Not only are there three times as many mobiles in the world as there are PCs, but usage is growing dramatically. The number of texts sent in the UK last year was 38% higher than in 2007. More of the UK’s nine year olds have a mobile than don’t. And one in four of the UK population now uses the mobile internet regularly.
These trends will only accelerate. That’s why companies like Audi, Coca-Cola and Unilever are significantly increasing their spend on mobile marketing year-on-year. That’s why innovative media organisations like AutoTrader and the Press Association have created new publishing properties and are already successfully monetising the channel.
Looking forward, brand owners like these intend to call the tune – not dance to it.
