// McDonald’s customers score an Easy Win
29.03.10
McDonald’s latest campaign Easy Win Monopoly launched on the 29th March. McDonald’s Monopoly is one of the biggest Sales Promotions in the UK, with fantastic prizes ranging from homes to cars and cash to home entertainment systems, plus this year it offers all it’s Monopoly consumers the chance to win a £1,000 VISA Pre Paid Card online every hour throughout the promotion.
This year McDonald’s have introduced a number of new and exciting prize partners for 2010 including Play.com, Airtours and Firebox.com, alongside long-term partners VISA, FindaProperty.com, npower, HQhair.com, EA™, Buyagift.com and WHSmith.
The Marketing Store works with McDonald’s to devise and deliver the overall campaign concept, game mechanics, game piece production, logistics and in-restaurant communications. The Marketing Store worked with Sponge to deliver and host the mobile microsites for the online game. The campaign is supported with extensive through-the-line communication including TV, press and online.
