// WORLD CUP BALL STARTS ROLLING WITH McCOY’S
16.04.10
Yup, it’s that time in the marketing cycle again.
The battle for brand association and customer activation around the FIFA World Cup will be just as compelling as anything that’ll happen on the pitches of South Africa.
(OK, that’s not strictly true – but we like to take ourselves seriously here at Sponge.)
Quick out of the blocks is McCoy’s with their ‘Are You A Real Fan ?’ competition. 10 lucky people will win a fantastic, football-themed trip overseas; plus there’s a footie ‘survival kit’ to be won every 90 minutes.
Working closely with Billington Cartmell and Inbox DMG, Sponge is handling all mobile activity and running the draw engine for both mobile and online entries.
Thanks to our friends at United Biscuits for their continuing support. In the battle of the brands, let’s hope we can help them lift the Cup come July.
