// Sponge and Auto Trader scoop ‘best use of mobile’ award for site used by millions
18.06.10
Autotrader.mobi took the award for ‘Best Use of Mobile’ at this month’s prestigious 2010 AOP Digital Publishing awards. This ground-breaking site has moved Autotrader.co.uk effectively over to mobile, retaining the best of Autotrader.co.uk and utilizing the unique benefits mobile offers to its customers. The recognition for sites such as Autotrader.mobi shows how invaluable mobile is within a brand’s digital strategy.
The judges’ comments summarise this nicely: “The monetisation is a simple and elegant extension of the web model, and one that is clearly a success.”
Never resting on our collective laurels, Auto Trader and Sponge recently launched the latest set of enhancements to the site. Tools designed to aid the customer in the search process and provide dealers with an even greater on-site presence and quantifiable evidence of its value. Users can now set up free SMS alerts based on their search criteria, receiving updates when new vehicles matching their search requirements appear on site. To further help in the buying process, a vehicle recommendation based on the user’s preferences now displays on the home page for each new session.
Auto Trader’s success clearly demonstrates the role sites and applications can play across all areas of a publisher’s business.
