// ON THE FOURTH DAY OF CHRISTMAS... FOUR RETAIL WINS!
15.12.09
In the increasingly crowded, increasingly competitive Retail marketplace, getting as close as possible to your best, most engaged customers is critical.
As well as driving immediately measurable actions such as purchase, Mobile is the perfect channel to build ongoing brand affinity and loyalty.
Hot on the heels of winning MandM Direct, the Festive Season has seen Sponge pick up assignments from three more major retailers.
The Agency has been appointed by Dorothy Perkins to drive a data acquisition and mCRM programme across its full estate of 580 stores.
Additionally, Sponge has been selected by Uttam Direct – the fast-growing ethnic clothing specialist – to launch a series of sales-driving broadcasts in the run up to Christmas.
And finally, we’ve helped Zavvi relaunch itself online. Via an innovative combination of Mobile and social media, we’ve been able to distribute over 20,000 discount codes in just four weeks…more than 80% of which have already been redeemed.
Now that’s going to help make the tills ring this Christmas!
