// Sponge launches integrated promotional campaign for Muzicall
13.03.09
Muzicall provides Orange UK’s customers with a pioneering service that allows them to change the standard ‘ring ring’ callers hear with a Tone of their choice.
Following highly successful SMS pushes around Valentine’s Day and Comic Relief, Sponge is now extending activity into the online space.
Banners, skyscrapers and MPUs on the Entertainment and Members areas of orange.co.uk incentivise visitors to either text in to a shortcode or enter their mobile number directly into a drop-down box.
All respondents are directed to a mobile internet site, where they can enter a competition to win a range of prizes including a home cinema system, Skullcandy™ earphones or vouchers to Vue Cinemas.
