// MandMDirect.com appoints Sponge for mobile marketing services
19.10.09
MandMDirect.com – one of the UK’s leading fashion, lifestyle and sports etailers – has selected Sponge to power a range of mobile services after a competitive pitch.
Sponge, the leading UK mobile agency, will be providing the technology and infrastructure to deliver marketing and customer service solutions for both MandMDirect.com and Teds-Shed.com, the official online outlet store for Ted Baker.
Jonathan Jones, Head of Retention Marketing and Trading at MandMDirect.com said: “Over the years, the MandMDirect.com brand has built an excellent reputation for customer understanding and customer service, and Mobile will be key in helping us take both to the next stage. We were clearly on the same wavelength as Sponge when it came to pinpointing Mobile’s role in the mix, and they’ve provided a solution which is ideally suited to our needs”.
Phil Gault, Client Services Director at Sponge, said: “Marketing success has always been a function of a brand’s ability to get closer to its customers than the competition. Mobile is an increasingly important tool in delivering that. MandMDirect.com has achieved great things in its lifetime, and we’re confident Mobile can help accelerate its growth even further”.
