// Sponge powers Africa's biggest ever promotion
08.06.09
Imagine you’re a multi-territory mobile network operator and the world’s 140th largest company.
Now imagine you’ve just launched in Nigeria and want to ramp customer awareness and acquisition as quickly as possible.
What do you do ? First, you devise a promotion that offers the biggest cash prize in African history. Then you enlist Sponge to make it happen !
At noon today, Sponge launched the massive ‘9jillions’ promotion for Etisalat Nigeria. Whenever a consumer registers a new SIM card or purchases a specific amount of credit, they’re given the opportunity to enter a competition to win a new handset…plus tickets to the ‘One 9ja Million Dollar Game Show’.
Televised nationally, seven shows will run in the country’s different regions from July onwards. The winners of each regional event will then progress to the Grand Final in Lagos in October – where one lucky member of the ‘Etisalat family’ will win 1,000,000 US dollars.
Mobile is the primary channel for all facets of the promotion, with Sponge providing an end-to-end solution for entries, prizing, m-ticketing and mCRM.
