// Mobile Marketing Industry chooses Alex Meisl to chair UK MMA Council
30.10.08
The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the creation of a new UK Council to lead the establishment of guidelines and best practices and educate and evangelize on the mobile channel in the UK. The Council will be chaired by Sponge’s Alex Meisl and Scott Seaborn of Ogilvy Group UK. The new council has brought together fifty-six member companies from the MMA’s global, European and local membership. The UK Local Council joins other previously established MMA European Local Councils including Spain, Ireland, Germany and Austria.
The UK Council’s priorities and initiatives will be based on the needs of local membership and market dynamics, whilst ensuring synergies with the global organization. The UK Council will initially work on a series of education workshops for brands and agencies, and on an ongoing basis, provide members with the opportunity to participate in and lead committees on key industry topics and provide a forum for industry leaders to come together. As Nielsen Mobile’s research shows, the mobile internet audience in the UK has grown by 61% since Quarter 3 of 2007, and with 1 in 5 UK mobile users recalling seeing a mobile ad, the Council is ideally positioned to help marketers to capitalise on this rapidly expanding market.
‘Sponge is excited to be involved in this initiative, and we’re pleased to welcome current and new members to the Local Council,’ commented Alex Meisl, MMA UK Council co-Chair and Sponge Chairman. ‘The UK has a very strong mobile marketing presence which together we can continue to drive forward.’
‘Local initiatives are instrumental to the growth and development of the mobile marketing industry and will help guide education, awareness and consistency across all parts of the ecosystem. We look forward to working with UK members to build the momentum and industry spend in their market,’ said MMA European Managing Director Paul Berney, who will support the Co-Chairs in their work
