19th January 2007
Euro RSCG KLP enlist Sponge for TDA recruitment drive
Leading agency Euro RSCG KLP used Sponge's text-to-email technology for the Training & Development Agency for Schools national press, magazine and poster campaign.
Respondents were invited to text their email address to the Sponge platform to receive an email containing details on where to gain further information on a career in teaching and links to the TDA website to register.
The mobile application has been developed by Sponge with the ability to check and validate email addresses within the message and provide full tracking data, including the number of emails delivered, opened and which links to the site were clicked through.
