21st May 2007
The Royal Navy choose Glue (and Sponge).
The Royal Navy is launching a digital recruitment drive that will allow consumers to send personalised navy-based video messages via email and mobile phone.
The organisation has commissioned Glue London to roll out a branded
campaign site providing 15- to 24-year-olds with information on the
range of jobs available within the Royal Navy.
The dedicated Getthemessage website allows visitors to choose from five
video messages featuring a Sea King helicopter, T-Class submarine, Hawk
Fast jet, Royal Navy diver or Royal Marine Commando.
Glue worked with the COI's digital media team and wireless marketing
agency Sponge to integrate mobile functionality into the website.
