16th August 2007
Capri-Sun launches point-of-sale mobile promotion
Children’s drinks brand Capri-Sun has launched a point-of-sale mobile promotion, giving consumers the chance to win a weekend at Center Parcs.
Mobile marketing solutions provider Sponge will power the SMS competition, which runs until the end of August. Entrants have the chance to win one of four weekly prizes, consisting of a family weekend break at one of the adventure holiday resorts.
Entrants need to text the keyword ‘SUN’ to 82100, and will then go into a prize draw. Sponge’s automated random winner selection technology will choose the winners.
“The Capri-Sun promotion is well targeted, and the SMS mechanism is a convenient and quick way to ensure a high number of entries,” said Douglas McDonald, Client Services Director at Sponge.
Capri-Sun is available in all supermarkets, but the promotion is exclusive to Morrison’s.
Integrated agency Dynamo produced the campaign for Capri-Sun.
