14th September 2007
Cadbury Dairy Milk launches ‘Prize and a Half’ text-to-win competition
Cadbury Dairy Milk has launched a text-to-win competition offering prizes from digital album downloads to top price Las Vegas show tickets with 5 star accommodation.
The ‘Prize and a half’ campaign, which runs until the end of March next year, is produced by Elvis and is being powered by mobile marketing solutions provider Sponge. The promotion focuses on giving consumers the chance to win prizes with a difference, such as a designer outfit to wear to a film premiere or salsa lessons in Havana.
Consumers need to text the last four digits of the barcode found on promotional wrappers of Cadbury Dairy Milk to shortcode 65060. Entrants get an immediate win or lose reply.
“This is a text-to-win promotion with a difference,” said Douglas McDonald, Client Services Director at Sponge. “By offering a prize and a half, Cadbury Dairy Milk is exceeding consumers’ expectations. Sponge is really pleased to be working on this Cadbury Dairy Milk promotion with Elvis, having powered some of the biggest European text-to-win competitions for other FMCG brands.”
