16th May 2006
Sponge enables Europe-wide SMS trade promotion for TaylorMade adidas Golf
To incentivise staff to drive sales of adidas Golf shoes (part TaylorMade adidas Golf), adidas Golf turned to Sponge to manage and deliver an SMS solution across 8 countries - UK, Eire, France, Germany, Netherlands, Spain, Sweden and Switzerland.
Whenever an in-store Sales person sells a pair of TaylorMade shoes, they can text in to enter the adidas TOUR 360 prize draw.
The SMS application recognises in-store staff by the account number and name (from a pre-defined list of staff) included in the inbound text message, and automatically submits valid entrants into the next prize draw. Using Sponge's <b>Draw Engine,</b> winners are randomly selected at pre-determined weekly and monthly draw times, with winner's details instantly sent to Area Sales Managers for verification. Once the winner is verified, all entrants receive a text message confirming whether they have won (or not), detailing their prize - ranging from crested adidas Golf polo shirts to iPods to FIFA World Cup tickets.
In addition to SMS management across all 8 countries, Sponge supplied two tailored client interfaces. Firstly, TMaG head quarters can log on to track Sales of TOUR 360 footwear and verify winners, and the fulfillment house for prizes distribution is also able to log on to view prizes waiting to be delivered. Bespoke reports were also sent to all European Areas Sales Managers for them to monitor participation by their customer's right down to the individual sales person.
