30th November 2006
Sponge wins award for Best use of Mobile as a B2B tool
Sponge were recognised last night at the mobilemarketing awards where the company was shortlisted in a number of categories whilst winning the award for best use of Mobile as a B2B tool for their campaign for TaylorMade adidas Golf.
The winners were announced at a ceremony held in London following the mobilemarketing 2006 conference. Vodafone was the headline sponsor for the Awards, which were run in association with the Mobile Marketing Association (MMA) and endorsed by the IPA (Institute of Practitioners in Advertising) and the ISP (Institute of Sales Promotion).
Vodafone Global Director of Brand and Customer Experience, David Wheldon, said afterwards: "The winners last year were truly outstanding, but there were a lot of entrants that were mobile tests or examples of bits of budget being thrown into mobile. This year, it has moved up several gears. The judges came away enthused and inspired about what is now being done in the mobile space. I would congratulate the clients and agencies who are leading the way."
