26th April 2006
Sponge delivers Sprite mobile downloads for interactive TV campaign
A new member of the 'Sprite' family has arrived!
Weapon 7 has used Sponge to fulfill the mobile part of their interactive TV campaign for 'Sprite' 3G. Featuring a new baby elf-like creature alongside a can of 'Sprite' 3G, the ad offers 'both sprites for free.'
The can of 'Sprite' 3G is available to viewers pressing their blue button to order a postal coupon. The new baby sprite also comes as a mobile video download of the dancing creature delivered to viewers texting SPRITE to the promoted shortcode. Sponge worked closely with Weapon 7 to ensure the content was of highest quality and compatible with a maximum number of mobile handsets, and managed the content delivery.
Joanna Moynihan, 'Sprite' Brand Manager is thrilled "we've almost surpassed our target number of interactions for the whole campaign with a week still to go"
'Sprite' is a registered trade mark of The Coca-Cola Company. 'Sprite' 3G is a trade mark of The Coca-Cola Company.
