22th November 2006
Sponge to run Northern & Shell Premium Rate Telephony
Northern & Shell, Britain’s leading independent publisher, and Sponge Ltd, the market-leading developer of mobile and telephony services for media groups, agencies and operators, have announced that Sponge will now be responsible for running all Northern & Shell’s mobile and fixed line telephony services.
Northern & Shell is the publisher of the Daily and Sunday Express; Daily Star and Daily Star Sunday; the celebrity titles OK!, New! and Star! magazines; and the shopping title, Happy magazine.
Sponge is a leader in developing and managing mobile marketing and IVR (Interactive Voice Response) services, and has a well-earned reputation for developing new and exciting products to enhance revenue streams for media groups.
“We chose Sponge because we were impressed by their track record with media and brands, their professional account handling, and their commitment to help us drive new opportunities and revenue streams for all our titles”, said Robert Avery, Group Sales Development Controller at Northern and Shell.
Alex Meisl, co-founder of Sponge said: “We are delighted to have been chosen by Northern & Shell to run their premium rate telephony services. The size of their audience and their willingness to embrace new developments in PRTS technology represent a huge opportunity to drive both our businesses forward.”
