22nd May 2006
Sponge helps its partners to win 6 ISP awards!
Here at Sponge, we adjusted our shades against the flash-popping paparazzi on Friday night at the ISP Promotional Marketing Awards 2006, as our Agency Partners cleaned up, winning all but two ISP awards for campaigns containing mobile. Sponge was also nominated for the 'Service Partner Recognition Award' for contribution to the Walkers "Win an iPod every 5 minutes" campaign"
The awards were as follows:
GRAND PRIX: BEST PROMOTION OF 2005
Partner: The Big Kick
Winner: Branston 'Great British Bean Poll'
Congratulations to The Big Kick on the winning the top award. This was our favourite campaign of the year too - mainly because we like beans. The Big Kick did all the hard work generating huge promotional activity in the press and TV, as well as co-ordinating 750,000 consumers to blind-test the new product. Sponge provided the small but important SMS voting aspect of the campaign which was promoted on 6m cans and offered consumers a chance to win £10,000.
FOODS - GOLD AWARD
Partner: The Big Kick
Promotion: Walkers 'Win an iPod every 5 minutes'
More congratulations to The Big Kick on this massive campaign on 600m packs of Walkers Crisps. With over 15m entries and a 10% uplift in sales through the impulse channel, it was certainly a big success.
FOODS - HIGHLY COMMENDED
Partner: The Big Kick
Promotion: Branston 'Great British Bean Poll'
Congratulations again to The Big Kick !!
TRIAL AND AWARENESS CAMPAIGN ' GOLD AWARD
Partner: The Big Kick
Promotion: Branston 'Great British Bean Poll'
And again - Congrats to The Big Kick !!
PRIZE PROMOTIONS - BRONZE AWARD
Partner: The Big Kick
Promotion: Walkers 'Win an iPod every 5 minutes'
And again!
NEW PRODUCT LAUNCH - SILVER AWARD
Partner: The Big Kick
Promotion: Branston 'Great British Bean Poll'
And again!
SERVICE PARTNERS - SILVER AWARD
Partner: The Big Kick
Promotion: Branston 'Great British Bean Poll'
Yes - And again!
We'd also like to congratulate bd-ntwk for winning the Beverage - Gold Award for the Coca-Cola 'Win a Player 1' promotion! Coke and Fanta make biggest mobile push.
